Review the article first
Start with one article that answers a real customer question. Beulog can help prepare the draft; your review supplies the knowledge, evidence, and responsibility behind the published page.
- Check every material claim, price, date, quotation, and instruction against a reliable source. Open the references and confirm they support the actual claim.
- Add something your business knows first-hand: an example, a tested process, a real comparison, or an original explanation. Remove generic repetition and unsupported promises.
- Use a truthful author or editorial team, a relevant profile, and your business as publisher. Explain important limitations and when the guidance applies.
- Resolve review notes, read the complete article, and choose a useful next step such as comparing plans, reading a related guide, or contacting your team.
Publish for the reader’s task, rather than a word-count target or many nearly identical keyword pages. Google’s helpful-content guidance and spam policies.
Prepare your publishing route
For WordPress owners
- On the public site, open Settings → Reading. Leave “Discourage search engines from indexing this site” unchecked, then save. Keep a staging site private while you prepare it. WordPress Reading settings.
- For a new site, Settings → Permalinks → Post name gives a simple address. Keep established URLs on an existing site; ask your developer to plan permanent redirects if they must change. Permalink settings.
- Import one article first. Open it in WordPress and review its author, title, featured image, category, and final permalink. Complete the setup of your chosen SEO plugin and check its indexing and publisher settings.
Follow the WordPress connection and publishing steps. Your theme, hosting, and SEO configuration also affect the final page. WordPress SEO guidance.
For a website using the API — developer task
Use the API to build a real article page on your own website. An API response or an iframe alone does not replace that page. Ask your developer to include the article, links, title, description, and canonical address in the initial page HTML and to keep publication changes synchronized. Google’s JavaScript SEO guidance.
Choose the article’s main address
Choose the live article URL on your website as its main address. Link to that same URL from navigation, related articles, the sitemap, and sharing metadata. The canonical tag tells search engines which version you prefer; Google may still choose another version. Canonical URL guidance.
- WordPress: check the published post’s permalink and your SEO plugin’s canonical field. A native WordPress article should not accidentally point its canonical to an API endpoint, preview, or unrelated homepage.
- API developer: return one absolute canonical for the native article. Normalize duplicate host/path variants with appropriate redirects; give distinct paginated list pages their own addresses.
- Translations: publish complete editions at separate URLs, each with its own canonical. Add reciprocal hreflang only between real published translations. A language switch that changes only navigation is not an article translation. Google’s language-version guidance.
Write clear titles and next steps
| Check | What to do |
|---|---|
| Search title | Describe the actual topic and benefit. Add the brand naturally once. Give each article a distinct title; avoid lists of repeated keywords. |
| Description | Summarize what the reader will learn and who it helps. Match the article’s content; do not promise an answer that is missing. |
| Headings | Use one clear article heading, then descriptive sections and subsections. Keep important explanations in readable text. |
| Links and anchors | Use labels that explain the destination, such as “Compare publishing plans”. Link related pages and sources where they help. Test every contents link and call to action. |
| Sharing preview | Check the displayed title, description, article URL, and relevant image when sharing the published page. |
Google can rewrite search titles and snippets; no fixed character count guarantees their display. Title guidance · Snippet guidance.
Check images and mobile speed
- Describe an informative image briefly in its context. Use empty alternative text for decoration; for an image-only link, describe its action or destination. Avoid keyword stuffing. W3C alt-text decision guide.
- WordPress: review the imported featured image and its alternative text. Preview the post at phone width; images and tables should fit without sideways page scrolling.
- Developer or hosting team: serve appropriately sized compressed images, reserve their space, and load below-fold images lazily. Load the important initial image promptly. Keep image URLs public and allow the resources needed to render the page. Google image guidance.
Run PageSpeed Insights on a published article for mobile and desktop. Prioritize the measured bottlenecks with your hosting team or developer. Good real-user targets are LCP ≤ 2.5 seconds, INP ≤ 200 milliseconds, and CLS ≤ 0.1 at the 75th percentile. Core Web Vitals.
A lab score is a diagnostic snapshot. Search Console’s field report uses a 28-day window; missing data is not a pass. Field-report guidance.
Make published pages discoverable
Ask your developer or hosting team to check the actual published page, not only its appearance in your browser. Google needs public access, a successful response, and indexable content; eligibility does not guarantee indexing. Google’s technical requirements.
- Published articles return 200. Missing or removed articles return a real 404/410, or a permanent redirect when there is a genuine replacement. An error message inside a 200 page can be a soft 404. Status and rendering guidance.
- Keep drafts and private account pages out of search. A crawler must be allowed to fetch a page to read its noindex rule. Use authentication for private information; robots.txt is not access protection. Noindex guidance.
- WordPress: open /wp-sitemap.xml, or the sitemap provided by your active SEO plugin, on your own domain. Confirm it lists the native published article URL and submit that sitemap to search tools. WordPress core sitemaps.
- API developer: maintain a sitemap of canonical, published URLs and remove unpublished/deleted entries. Use a genuine significant update date for lastmod when known. Make sure changes also reach cached article pages and internal links. Google sitemap guidance.
Describe the real article
Structured data should describe the article visitors actually read: its headline, language, real author or team, your publisher identity, relevant image, and genuine publication/update dates. Use article and breadcrumb markup where appropriate. Your business remains the publisher of articles on your website. Google Article guidance.
Test supported markup with Google’s Rich Results Test. Never invent ratings, reviews, credentials, or dates to satisfy a validator. Valid markup does not guarantee an enhanced result or an AI citation. Structured-data policies.
Manage AI search access
Useful, accessible pages support both ordinary search and AI discovery. For Google, no special AI schema or llms.txt file is required, and Google does not use llms.txt to improve visibility. Google’s current AI search guidance.
| Service | Search / retrieval access | Separate choice |
|---|---|---|
| Permit Googlebot for public pages. In Search Console → Settings → Search generative AI, confirm inclusion and check inherited exclusions. Google control | AI inclusion and training permissions are different controls. | |
| ChatGPT | OAI-SearchBot supports search discovery. ChatGPT-User handles user-requested visits and does not decide search inclusion. OpenAI bots | GPTBot concerns potential model-training collection; choose its permission separately. |
| Claude | Claude-SearchBot supports search; Claude-User retrieves content for a user request. Anthropic bots | ClaudeBot concerns potential training collection, independently of the search bots. |
| Bing / Copilot | Keep public pages accessible to Bingbot and verify the site in Bing Webmaster Tools. | Ask your developer to review Bing’s preview/cache controls before applying noarchive or nocache to articles intended for AI discovery. Bing content controls |
Hosting / developer task: check robots rules and CDN/firewall settings on the page and image hosts. Allow verified search crawlers through without browser challenges, using providers’ published verification/IP guidance. A user-agent name alone is not proof of identity. Keep private routes protected.
Verify, measure, and improve
- Publish one reviewed article and open its final URL while signed out, on a phone and a desktop. Check the article, image, author, section links, related links, and next-step action.
- Verify your own domain in Google Search Console and Bing Webmaster Tools, then submit the sitemap containing your published articles. GSC ownership verification.
- Use Search Console URL Inspection for the article. Check live fetch/rendering and indexing permission; after indexing, compare Google’s selected canonical with your intended URL. Request indexing when appropriate, knowing submission is not a guarantee. URL Inspection.
- Review Page indexing, sitemap errors, Core Web Vitals, and search performance. Compare relevant queries and pages, clicks, and useful customer actions instead of relying on one score. Search performance guidance.
- Check Google’s Generative AI performance report when available and Bing’s AI Performance report for supported citation activity. These do not measure every AI provider; an absent Google report may mean insufficient impressions. Google AI report · Bing AI report.
- Correct factual changes, broken references, and obsolete instructions. Update dates when the content genuinely changes. Once the first article passes these checks, reuse the workflow for later publications.
Choose your next setup step: publish with WordPress or connect your own website.